Building Relationships with New Construction
New construction by Timberlin Homes
No matter whether I’m taking photos of humans or inanimate objects (hello houses!), being a photographer is really about the human connection.
In addition to the basics, like getting linked up online via social media, the next best way to build the kind of business you want is linking up through networking and word of mouth. And how do you oil that wheel? By being easy to talk to, work with, get ahold of, and know what the client wants and is looking for.
For me, shooting new construction and beautiful architecture is not just my profession, it’s my passion and that can be seen in my work. It’s not really working if you love what you do, right?
No matter your business, having the right photographs to help support your online image is one of the most crucial aspects of a brand. Not only does it form the core pillar of how your current customers understand and connect with your company, but it also allows potential clients to see what you’re all about.
High-end photography, especially for new construction, draws the eye to details, illustrates a story, and allows people to envision living or working in the home or building. It also forms the backbone for all of your marketing, from your website to brochures, ads, social media, presentations, and more.
What do your current images say about you and your brand? Having the right images is key because it allows you to take control of your narrative, to convey a sense of expertise, reliability, and trustworthiness through compelling visual assets. When paired with well-tailored marketing, professional photography elevates and distinguishes your brand in the marketplace.
Blurry or low-quality images? Pixellated, blown out, improperly sized? These kinds of photos immediately put you at a disadvantage compared to a company with gorgeous clear, crisp images. If you want to position yourself as a go-to in your field, you have to have all your ducks in a row—most importantly: photography.
Over the years, I’ve been able to cultivate relationships with new builders and capture exceptional images that showcase brand strengths, and help lead to growth. By utilizing simple, yet innovative, composition techniques I can accentuate the highlights and bring any scene or setting to life.
Great photography allows you to convey the elements you want the public to know about your business, including:
Attention to detail
Beautiful architecture
Luxury materials
Quality construction
Industry knowledge
Professional photography is a key building block of a persuasive story that sets you apart from the rest and makes you unforgettable to clients.
Whenever it’s high end — call Tony Frantz, whenever it’s low end? Call that bargain basement guy whose quality isn’t that great. Maybe it’s harsh, but the saying is still true: you get what you pay for.
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Tony Frantz Studio is a proud partner of both the Home Builders Association of Fort Wayne and the Building Contractors Association of Northeast Indiana. Are you a home builder or new construction? Reach out and let’s get started on your visual feature today!
All photos are of Timberlin Homes who I’ve had the pleasure of partnering with for the past several years. Long-term relationships are my jam.
